Mijente’s Philly Será Bonito campaign caps massive bilingual Latino voter outreach effort on Primary Day 2023
Per the campaign’s numbers, more than 20,000 doors of Latino voters were knocked and more than 100,000 were engaged via bilingual digital ads.
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With polls now open in Philadelphia for voters to cast their ballots in the 2023 municipal primary, campaigns are now in the end game to get the last bits of support that could potentially tip what will be an extremely close election.
One of those campaigns is arguably the largest bilingual Latino outreach effort in the history of elections in the city.
Philly Será Bonito is an effort born out of Mijente’s IE PAC, and was formed to support the campaign of Erika Almirón for City Council at-Large in 2023. She previously ran for an at-Large City Council spot in 2019, falling just short of the last seat.
Almirón is a longtime organizer in the city and the former executive director of Juntos, where she led campaigns that fought against ICE agreements with the City of Philadelphia and put youth at the front of the organization’s efforts.
Many of those youth, especially in South Philly, will vote in their first election on May 16 when they cast ballots for Philadelphia Mayor, City Council, City Controller, Sheriff and a host of judges.
“With Erika in office, we see a future where Philly Será Bonito for all our gente, not just a few. That's the importance of getting out the vote today and building in our communities for the long game,” said Chio Valerio-Gonzalez, organizing director at Mijente
Per Philly Será Bonito’s numbers, more than 20,000 doors of Latino voters were knocked in the lead up to May 16 and more than 100,000 potential voters were engaged with bilingual digital content.
"Our campaign has been driven by a shared vision of justice, equity, and empowerment for our community in Philadelphia," said Chio Valerio-Gonzalez, Organizing Director at Mijente. "We've witnessed the power of our people coming together to make a difference, and we are proud of the impact we've had on mobilizing voters and building community strength."
In the final 13 hours, the campaign’s organizers have set a goal of knocking on 5,000 more doors, specifically in North Philly, where turnout often struggles in any election.
“Remember that polls are open till 8:00 p.m. Every vote counts,” reads the end of a release recently dropped by Philly Será Bonito.