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Augusto is dedicated to advertising photography. Photo: Instagram Augustocartagenaphoto
Augusto is dedicated to advertising photography. Photo: Instagram Augustocartagenaphoto

Colombian advertisement photographer among the best in the world

Augusto Cartagena was nominated with 200 others by the European magazine Luzers Archive for the recognition

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Every year, the magazine Luzers Archive publishes a book with the works of nominees for the world's best photographer. The jury is made up of personalities from the world of advertising, photography, arts and audiovisual production.

One of the names nominated in the fashion section this year is Colombian advertising photographer Augusto C.

"He is considered one of the best photographers due to his handling of light and the exposure of it in his photos," reported Colombian outlet El Tiempo.

The photographs that earned him the nomination were taken for a fashion client in Ecuador. The first photo was taken in a small town near Medellín. The second photo was in Las Vegas. 

"In advertising work you encounter all kinds of challenges, from photographs with animals, cars, motorcycles, extreme nature, extreme weather, celebrities, some just want a picture because they are always in a hurry, intractable children, among many other things," the photographer said.

Currently, Augusto works as an advertising photographer, but previously had worked as a publicist in DDB Colombia and McCann. In the latter agency, with the help of its president Alvaro José Fuentes, he began his adventure in photography.

He also worked as a teacher for more than five years helping students discover their creativity. He was in several universities in Medellin, such as UPB, Colegiatura and the Institute of Arts.

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