Latino influencers who have made it big in the U.S.
Many Hispanics have decided to try their luck and fulfill the American dream as influencers. These are more than a few superstars on the Internet with Latino…
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Less and less stars are born in the movies or on TV these days. New stars are created on social media.
The United States is the home of greatest influencers, such as Kim Kardashian, who has 255 million followers on Instagram and Selena Gomez, with 264 million.
Many Hispanics have also tried their luck to fulfill the American dream, but as a new class of influencers.
These are some of the new generation of superstars of the internet with Latin flavor.
He became an internet celebrity in 2013 while making comedy videos he posted on Vine.
Years later, when Vine shut down, Juanpa diversified his presence by posting vlogs and videos on YouTube. In addition, he began working on various campaigns fighting for humanitarian aid and started modeling for different fashion brands, such as Pull&Bear, Louis Vuitton, Dolce & Gabbana and Calvin Klein.
In 2015, he was chosen for the first time as 'icon of the year' by MTV Latin America, and has since been one of the most visible figures of the network, presenting the awards in 2017. Currently, he is also known for being a supporting actor in short films and since 2018, for playing a role in the series, Luis Miguel.
Currently, the Mexican lives in Los Angeles and is part of the Forbes 30 under 30 list.
Eleonora Pons Maronese, better known as Lele Pons, is a Venezuelan-American internet celebrity, singer, model, comedian, host and YouTuber.
In 2016, she was considered "The World's Most Influential Venezuelan" by Time magazine.
Two years later, in 2018, Pons was officially named by Forbes magazine as the most influential Spanish-speaker on social media worldwide, at only 21 years old.
She became famous making sketch-type humor videos on Vine, where she managed to be the first and only person to reach 1 billion views, thus obtaining recognition from the platform, which created a special section in searches with her content.
For Pons, making videos is an escape, as she has suffered from OCD and depression since she was very young.
"I started with my friends and I started to be bad. At first I was just very creative, it wasn't even a fun thing to do. A lot of people depended on me to make them.... Just so they could laugh," she said in an interview for Teen Vogue.
This Colombian is known for being a YouTuber, actor, singer and model, as well as host of Nat Geo Lab on Nat Geo Kids Latin America.
His first appearance outside of YouTube was on the show La Voz Kids Colombia in November 2014, the same year he also made his first appearance on a U.S. program, Yo soy el artista on Telemundo.
Two years later, Villalobos moved to Los Angeles to continue his career as a content creator and was invited to the U.S. Telethon as a host along with other celebrities.
In addition, as part of his humanitarian work, he also participated in #LoveArmyForRohingya alongside other YouTubers and managed to raise more than $2 million in 24 hours.
Villalobos has been invited to different specials on Despierta America and Nuestra Belleza Latina, being named as one of the 100 best Spanish-speaking influencers alongside J Balvin and Nicky Jam.