The app is a creative wellness tool to transform emotions into creative actions.

This idea was inspired by Balvin's personal experiences with his mental health, who has openly said that he has depression but that it has not been an impediment to achieving his dream with music. 

"This is one of my biggest dreams because it comes from my heart," Balvin told TechCrunch in an interview. "I'm human like anyone else and I felt like I had this mission to make the world a better place starting with mental health." 

The company said that, although he is a co-founder, Balvin will be Chief Dream Officer -CDO-, the Colombian's role will also be to help push the team to "dream bigger."

According to an internal study conducted by OYE, 92% of respondents in Latin America have a negative view of mental health and mental health services. That was one of the motivations for launching the app.

From the beginning, the team wanted to create a platform that would help people feel better across the Americas. To achieve that mission, they knew their app had to be fully bilingual.

"Our entire design and creation process was done in both languages," Dowd said. "It's part of our DNA. And I think we're also very inspired by our co-founder and Director of Sueños, Jose, who has sung in Spanish throughout his career, even when he's had a lot of pressure to become a global star. He has always been true to where he comes from and believes it is very important to champion Spanish as a global language."

"On my own journey, I found it difficult to find my creativity while dealing with personal mental health struggles," J Balvin shared to TODAY. "However, after understanding and harnessing the powers of creative wellness and using my own creative vision to drive real solutions for me, I was able to both feel better and express myself in new ways I never knew were possible."

The app has been a year in the making, OYE co-founders Mario Chamorro and Patrick Dowd told TODAY. They began officially creating the app along with Balvin in late 2021. The name of the app was chosen after Chamorro and Dowd discussed how they could increase the amount of meaningful listening people do.

The app is available in Spanish and English and is designed to identify emotions, set goals for emotional transformation and enliven people's potential with creative wellness practices for people to achieve emotional balance, physical health and relationships in their daily routines.