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Steve Jobs was the founding partner and creative mind of Apple. Photo: Apple video capture
Steve Jobs was the founding partner and creative mind of Apple. Photo: Apple video capture

Steve Jobs' Death: 10 years later

A decade after the death of Steve Jobs, Apple is positioned as the most valuable company in the world. 

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Oct. 5 marked the tenth anniversary of the death of Apple co-founder Steve Jobs. During the past 10 years, the company has been consolidating its position as one of the most valuable in the world for its sale of smartphones, computers and other electronic devices. 
 
"We have been living with the feelings of grief and coping for a decade now. Our gratitude is as great as our loss," Steve's family said in a letter posted on Apple's home page.
 
His family highlighted his role as a teacher who "taught them to observe the beauty of the world, to be curious about innovative ideas, to look to the future and, above all, to be humble enough to maintain our beginner's spirit."
 
Today, Apple is led by Tim Cook, who took over from Jobs just months before his passing on Oct. 5, 2011. 
 
Cook's strategy has been clear during the decade, focusing his efforts on strengthening and perfecting the products left by his friend and colleague. Cook claims to have missed the creativity and vision that Jobs brought to the company. 
 
In addition to being the main creative force, Jobs was also a visionary in the technology world and a great reference since the beginning of the 21st century.
 
In a speech at the 1983 International Design Conference, when the first computers had just begun to enter most homes, Jobs explained that his idea was to work to "put in a book an incredibly powerful computer that you could take with you wherever you went and learn to use in 20 minutes."
 
Twenty-four years later, the company he led unveiled its world-shaping smartphone, the iPhone. Three years later, the first iPad tablet was released.
 
With their innovative features and impeccable design, both the iPhone and iPad were the devices that paved the way for the subsequent smartphone and tablet markets.
 
In 2018, Apple became the first U.S. company to reach $1 trillion in value on the stock market. With the outbreak of the COVID-19 pandemic last year, the figure doubled to over two trillion, a milestone the company has maintained to this day.
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