Cartagena Festivities already have an official image
"Festive Essence" is the title of the work selected for the promotional image of the Independence Festivities of November 11th in Cartagena.
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The Institute of Heritage and Culture of Cartagena (IPCC) chose this week the work "Festive Essence", by artist Dora Moreno Zuñiga, as the promotional image for the Independence Festivities of November 11th, 2022.
Out of the 19 artistic projects evaluated in the call Cartagena de Fiesta, 5 were selected as the winners for meeting the guidelines established under the theme of "Lo popular".
"The winning work stands out for its simplicity but richness of content; simplicity in the sense of having taken very specific and characteristic elements of the Festivities. Dora's work in a fresh, primitivist and cheerful style manages to cover a very dynamic composition that will give a very characteristic image to these Festivities", said Rafael Ortiz Jaramillo, jury representative.
The first place winner, Dora Moreno Zuñiga, expressed her joy upon learning that her work was selected for the festivities.
"In it I captured my experience participating during the Independence Festivities for several years. For me this work is a landscape in movement that includes the festivity, joy and color that is experienced in each Independence Festival. Among the protagonists are traditional icons, living icons, and many details that encompass everything that is our popular culture, "said the artist.
This bet of the call 'Cartagena de Fiesta' is one of the most important because it gives participation to the people. "The people are the ones who make the Festivities, they are the ones who feel the Festivities, they are the ones who live the Festivities, from their feelings they express themselves and enjoy. This was captured by the artists in each of their works," said Margot Castro Fajardo, university professional of the Cultural Promotion Division of the IPCC.
The winning artwork will become a basic input to develop the official image, advertising strategy and design of graphic communication pieces for the dissemination, promotion and vindication of the festive event in the activities of the cultural agenda that seeks to safeguard the intangible heritage of Cartagena.