Facebook seeks NFL streaming rights
Facebook is currently in a bidding war to live-stream National Football League (NFL) games, CNN reports. The social media company is in the mix for the league’s “Thursday Night Football” package
Amazon, Verizon and other streaming services are also interested in offering high quality programming by joining forces with the NFL. In an interview with Variety, Facebook’s Vice President of Partnerships Dan Rose, mentioned that Facebook was in bidding for the package.
“We’ll see” if Facebook succeeds in the bidding war, he told Variety.
Last month CBS and NBC agreed to pay roughly $450 million combined each year for the next two years of “Thursday Night Football” on TV. The rights to live-stream the Thursday games are being sold separately. Facebook's talks with the NFL are the latest sign of the social network's significant push into live video.
"We're talking to a lot of folks about live," Rose told Variety. "There are a ton of types of content that can fit under this format."
Facebook began publicly testing its Facebook Live technology last summer. It has gradually expanded the service since then, and it is now "offering to pay talent to commit to regular broadcasts," Variety reported.