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According to Pew, 68 percent of all Hispanics speak English proficiently. And, in 2013, the center noted that they tipped over into preferring English-language news, signaling that there may be some mismatch between what Latino readers say they want and what they will actually consume. 

 A day or so after Sonia Sotomayor’s biography, “My Beloved World” was released, I got a call from a New York Times reporter asking me how well the book would sell. She jumped in to the first question: “Why don’t Latinos read?”