J Balvin

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Caption: LOS ANGELES, CA - FEBRUARY 09: J Balvin performs onstage during Sir Lucian Grainge's 2019 Artist Showcase Presented by Citi at The Row on February 9, 2019, in Los Angeles, California. (Photo by JC Olivera/Getty Images for Universal Music Group)

The festival’s choice to break their own rules and offer a more inclusive and diverse repertoire in the past few years may come from the need to maintain their relevance and reach out to new audiences.