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Doug Oliver's first billboard went up on Tuesday. Photo courtesy of Oliver campaign.

Doug Oliver takes his campaign to TV, radio, and billboard

Doug Oliver’s mayoral bid has been defined by grassroots campaign efforts, underdog enthusiasm, and comparatively limited funds.

But Tuesday, with less than a month to go before the primary, Oliver launched a major media purchase — cable TV commercials, radio ads on two stations, and even a billboard.

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Doug Oliver’s mayoral bid has been defined by grassroots campaign efforts, underdog enthusiasm, and comparatively limited funds.

But Tuesday, with less than a month to go before the primary, Oliver launched a major media purchase — cable TV commercials, radio ads on two stations, and even a billboard.

The radio ads began airing today on WURD and 107.9 The Beat FM (the new and popular old-school hip hop station). We can expect to see Oliver’s TV spot on five cable stations —  VH1, Bravo, Comedy Central, BET, and ESPN — beginning Wednesday. All of the ads will run right up to the primary election on May 19.

To anyone who's been following the race, Oliver’s media buy might seem out of left field. As of last week, their campaign seemed contented to gain votes from the ground.

“We’ve been working hard and talking to all our friends and supporters, and we’re at a point where we need to let more people know who Doug is,” said Mustafa Rashed, Oliver’s campaign spokesperson. "This is a strategic move." 

Rashed said the rationale behind the cable airtime is twofold: one, they can’t afford primetime space (for now); and two, his campaign doesn’t need to reach people in the tri-state suburban area. Oliver’s primary focus is on Philadelphia voters.

Will this bump Oliver from a second-tier candidate to a frontrunner? Maybe not. But it should give his opponents ample cause to start counting their own votes.

 

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