Philadelphia International Airport has announced a partnership with WhereWeFly, a flight planning organization that seeks to provide air travelers with more accurate and relevant information to potential and planned destinations.

“We are excited to offer WhereWeFly to our passengers,” said PHL Director of Marketing and Branding Megan O’Connell in a press release. 

“We are often asked from our website visitors where airlines fly nonstop from PHL. While we can point guests to a spider map with names of destinations, the map is not searchable, and guests need to leave the PHL website to learn about potential destinations and then book travel. WhereWeFly puts all aspects of travel planning in one place, which will be a benefit for the airport and our airline partners,” she continued.

WhereWeFly is set to be accessible through a widget in the center of the PHL homepage, where potential flights can be sought based on their destination, airline, and any activities sought out by the passenger.

The company that created WhereWeFly is Betria Interactive LLC, who created FlightPath3D — an inflight map used by over 70 airlines — and is currently used by five airports in the country, the rest being George Bush Intercontinental and William P. Hobby in Houston; Albany International Airport; and Albuquerque International Sunport.

WhereWeFly will be able to showcase routes and destinations in a 3D map with a searchable directory, allow users to see flight times and airline details and have links to book flights, offer immersive video guides to explore destinations, and personalize search results based on user preferences and interests.

These personalizations are made from user actions, searches, and map interactions, providing airlines and airports about what interests them about a location and possible future interests in order to cultivate customer loyalty and strategic planning.

"WhereWeFly revolutionizes destination promotion with its interactive platform, taking you on a visual journey through routes, flights, and must-see destinations via engaging, short-form videos,” said WhereWeFly President Duncan Jackson. We’re honored to work with PHL as an early adopter changing the way they promote their routes, destinations and airline partners.