LIVE STREAMING

Can Mezcal Survive Being Popular? Photo: Commons Wikipedia
 
Can Mezcal Survive Being Popular? Photo: Commons Wikipedia

 

Is Mezcal Paying the Price of Fame?

Mezcal has become so popular around the world that local producers are struggling to keep the industry from being taken over by big corporations.

MORE IN THIS SECTION

Cuban mural in Qatar

October 4th, 2022

Amaro Jr. honors Sr.

October 3rd, 2022

Marquez on TIME 100 NEXT

September 30th, 2022

In honor of Roberto Clemente

September 30th, 2022

Launch native audios

September 29th, 2022

Marathon for Puerto Rico

September 29th, 2022

Hispanic Heritage in Madrid

September 28th, 2022

¿Crees en milagros? Si!

September 28th, 2022

SHARE THIS CONTENT:

Who hasn't heard of a new 'mezcalería' in his neighborhood? Mezcal (not to be confused with tequila) has become so popular around the world that local producers in Mexico are struggling to keep the industry from being taken over by big corporations. Unlike the local producers, big beverage corporations have the capacity and resources to produce on mass scale with cheaper prices, but at the costs of lower quality.

Mezcal is a smoky spirit is made from ripe maguey, or agave, toiling under the Oaxacan sun in southern Mexico . Families of mezcaleros, like Fortunato Angeles, have been producing mezcla for more than two centuries in San Juan del Rio.

The increasing demand of mezcal in the U.S has put international price tags up to $70 or more per bottle on what was traditionally a village drink sold in recycled Coke bottles for about five bucks, reports the magazine Roads and Kingdoms.  The market is still small. Only 2.4 million liters of mezcal were produced in 2015 compared with tequila’s 228.5 million liters. But mezcal production has more than doubled since 2011, drawing the attention of big brands.

As reported in Roads and Kingdoms. 

  • LEAVE A COMMENT:

  • Join the discussion! Leave a comment.

  • or
  • REGISTER
  • to comment.
  • LEAVE A COMMENT:

  • Join the discussion! Leave a comment.

  • or
  • REGISTER
  • to comment.
00:00 / 00:00
Ads destiny link