Argentinian singer Nathy Peluso continues to break barriers. With her previous hit, “Ateo,” she raised a lot of controversy due to the erotic content of the music video alongside C. Tangana filmed inside a church. Now, with her new video “Emergencia,” the artist has teamed up with Play Station to publish a story based on the video game Horizon: Forbidden West.

With an aesthetic and an art direction similar of great film productions, Peluso appears in the middle of a desert landscape, and mixes her voice with a rhythm of electronic music, a first in her discography. The song goes longer than five minutes, but because of its pacing, seems to go by faster.

The originality of “Emergencia” comes in its format: it is the soundtrack of a video game, and its promotion is in the hands of the company that develops the game. The first game in the Horizon series was published in 2017, and sold more than 20 million copies worldwide.

The song and the music are inspired by the aesthetics of the video game and its main character, Aloy, a warrior who fights to defend life on the planet and the people she loves. Peluso plays Aloy in a clip that perfectly combines the dynamics of the song with the essence of the PlayStation original game.

“With Aloy I share, above all, that energy of overcoming, that courage and the strength that she gives off by doing everything she does. The video game is a constant state of emergency because the world is falling apart, and Aloy has to go to battle and fight to get it out,” explained the Argentinian on Instagram.

In this innovative format, Sony Music and Sony Interactive Entertainment joined forces to unite music and video games as a new attraction. During the premiere of the music video, the artist was "very proud because I have worked on an aesthetic according to the video game. It is an artistic proposal that has made me very excited.”

“Emergencia” reveals the singer's search for new styles and formats. The sounds that made her famous with her first album Copa Glasé (2019) are gone. Then, she paid tribute to great singers like Nina Simone and the jazz rhythms of the last century.

Peluso also knows how to merge the heritage of pianos and saxophones with hip-hop and urban music, with which she created her own style that led her to be one of the most relevant artists in the Spanish language. She recently won her first Latin Grammy award for the effort.

In the composition of "Emergencia," she had total freedom of creation, and nothing was imposed on her by the video game company. She absorbed the history, values ​​and aesthetics of Horizon: Forbidden West, which went on sale since Friday, Feb. 18.