Bad Bunny shatters Made In America’s Spanish-language headliner glass ceiling
The Puerto Rican star is just the second Latinx artist to headline the festival after Cardi B did so in 2019. He will co-headline alongside Tyler, the Creator.
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The Made in America Festival is returning to Philadelphia for its 10th year and will once again take place at the Benjamin Franklin Parkway over Labor Day Weekend, from Sept. 3-4.
Made in America just released its line-up of talent, a list of performers curated by its founder, Jay-Z.
Puerto Rican icon Bad Bunny and Tyler, the Creator will co-headline the event, and will accompany performances by hip-hop and R & B artists like Lil Uzi Vert, Victoria Monét, Jazmine Sullivan and many more.
The lineup for 2022 Made in America has been revealed.— Pop Crave (@PopCrave) June 7, 2022
Bad Bunny and Tyler, the Creator are headlining the festival. pic.twitter.com/or5gGJbfHx
While Bad Bunny is not the first Latino artist to headline a massive music festival such as this, Latinos have only just begun to break this glass ceiling.
In 2019, the popular Lollapalooza festival had been around for 28 years, and J Balvin made history as the first Latino headliner.
In that same year, the “king of Bachata,” Romeo Santos became the first Latino to headline a show at New Jersey’s MetLife Stadium.
Last Summer, multiple Latinx artists performed at Lollapalooza, including Jesse Reyes, Sofía Valdés, Lunay, Boy Pablo, and Migrant Motel.
This year, Jay-Z decided to highlight the multicultural musical surge happening in the states, so the festival has enlisted some major international talent, such as Nigerian singer Burna Boy, Dominican rapper Chimbala, and the Mexican band Fuerza Regida.
Made in America also wrote in a statement that it has amassed over $150 million in economic impact for Philadelphia since its inception 10 years ago. This year, Cause Village, the festival’s hub for philanthropy, will be highlighting the work of Black Voters Matter, ACCT Philly, Animal Welfare, HeadCount, and more.
Always for the CAUSE!— Made In America Festival (@MIAFestival) September 6, 2021
Total social actions taken on
Thank you to everyone for stopping by Cause Village delivered by @DHLUS ! pic.twitter.com/6CEV2EM27B
According to the festival’s website, over 56 charitable and activist organizations representing all causes, such as social welfare, arts and culture, and social justice have participated in Cause Village’s mission since 2012.
Every year, an average of over 15,000 social actions are taken over the two-day music event.
Bad Bunny’s headlining appearance at Made in America follows the success of his hit Summer album, Un Verano Sin Ti.
The latest release has already become the second Spanish-language album to reach No. 1 on the Billboard Music chart, the last album to reach this milestone was the Bad Bunny’s last album, El Último Tour Del Mundo.
Other Hispanic artists set to perform at the festival include Colombian singer Ryan Castro and Spanish rapper Rels B. Previously, Made in America has featured Jesse Reyes, Cazzu, Cardi B, Fat Joe, and several other Latinx performers in the past.
It’s been a busy and exciting year for Bad Bunny, he released a chart-topping album, performed his song “Andrea” for the first time in Puerto Rico, and recently announced his new Miami restaurant business known as Gekkō.
Fans can also look out for Bunny on the big screen this summer in the film Bullet Train with Brad Pitt.