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TV binge watching is the new norm for Latino millennials

Online TV binge watching on Netflix, Hulu and Amazon is turning into new norm for Latino millennials, according to a survey published this week by ThinkNow Research.

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Online TV binge watching on Netflix, Hulu and Amazon is turning into new norm for Latino millennials, according to a survey published this week by ThinkNow Research.

When asked how they preferred to watch their favorite show, nearly half (48 percent) of Latinos 18-34 year olds said "3 or more episodes back-to-back," compared to 40 of respondents in general.
In contrast, 46 percent of Latinos 35-65 year olds said they prefer to watch their favorite show when it airs on broadcast TV.

The survey also found that Latinos are more likely to binge watching an entire season over a weekend compared to non-Hispanics (60 percent vs. 49 percent.)

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