Snapchat debuts stories web player
Snapchat unveiled a new feature this past weekend for their user base in anticipation of this year’s Academy Awards. Snapchat visitors were greeted with an online player that offered Snapchat live updates of the award show. According to an article appearing on techcrunch, this is the first time that the social media platform has shown off content like this.
This move is part of a larger integration to bring access from across the internet into Snapchat content. In January, the social media platform introduced profile URLs to allow users the ability to access profiles through links to add users on the app. Still, for desktop users clicking on the links, they only served to redirect snap users to an app download screen.
Users don’t follow or opt-in to receiving Live Stories, they are curated and presented at the top of the Stories screen for all users of the app.
The web player puts Snapchat in more direct competition with cross platform products like Twitter moments, it also opens up the possibility of web embeds for Snapchat content in the future where users will be able to engage with curated event experiences on third-party sites.