Comcast announced Monday that it would be hiring Noopur Davis to be its new senior vice president of product security and privacy at Comcast Cable, the company announced. 

In her previous job, Davis led Intel’s effort to develop secure hardware and software products. In her role at Intel, Davis was responsible for product security, product quality, enterprise agility, project management center of excellence, interoperability and content validation, leading these initiatives for Intel Security’s entire product line to ensure the company consistently developed secure hardware and software products.

“Noopur brings tremendous experience and unique perspective to this vital role,” said Tony Werner, executive vice president and chief technology officer of Comcast Cable said in a press release. “Her longstanding leadership in the areas of both product quality and product security make her the ideal person to lead a team that will keep security at the forefront of our design and development processes.”

In this newly created position, Davis will oversee a full-lifecycle approach to product security and privacy, which embeds security and privacy throughout the development process, from product inception to end of life.

Davis’s team will also oversee security best practices for the Technology and Product organization and will partner with security leaders across the company, including Myrna Soto, Senior Vice President and Global Chief Information Security Officer for Comcast Corporation.

The announcement comes just as Apple CEO Tim Cook finds himself battling with the federal government over whether Apple should offer assistance in unlocking the San Bernardino shooter’s phones. It has divided the company with Washington as privacy rights and national security comes into question.

In an interview with Philly Mag, a spokesman for Comcast said the creation of Davis’s new position had been in the works, building on a “large bench” of company officials devoted to ensuring customer privacy is a top priority in product development.

"The creation of this position is the latest step in the journey we've been on" in enhancing product security and safety, the spokesman said.