This 86-year-old Instagrammer is not only ‘stealing your man since 1928’ but also conquering fashion
Her name is Ruth Van Winkle but the world knows her as Baddie Winkle. She is a 86-year-old Kentucky woman who a few months ago became the latest sensation on Instagram. Since then, 754,000 followers have enjoyed her irreverent style which, along with her sense of humor, is the key to her success.
Her Instagram bio, ¨Stealing your man since 1928,” is just the beginning. Baddie Winkle’s personal account is full of colorful tie-dyed clothes and bathing suits with funny messages and marijuana pictures. She even has the likes of Instagram-badasses like Rihanna and Miley Cyrus as followers.
Baddie Winkle doesn’t only steal men and Instagram followers’ hearts, she also has become a fashion star. Just in time for Coachella, the L.A. label Dimepices has launched a campaign with Baddy Winkle as a model. Dimepices’s State of Mind campaign, now known as #stateofwinkle, features the 86-year-old as a festival style icon — sporting a bathing suit, sunglasses, fishnet tunics and surrounded by pineapples, beers, and a swimming pool.
This is not her first project. A few days before Dimepieces’ campaign was out, Baddie Winkle was transformed into a pop culture icon along the lines of Kate Moss or Kurt Cobain as part of Grift creative group project.