Brazil reinvents art exhibitions during the pandemic
DriveThru.Art is one Sao Paulo gallery owner’s solution to a new normal of social distancing and quarantine.
With galleries and museums closed because of the coronavirus pandemic, an art gallery owner in São Paulo, Brazil, decided to adapt the culture of drive-in movies to the visual arts and installed a drive-thru art exhibition.
The exhibition was curated by Luis Maluf, owner of the Luis Maluf Art Gallery.
It was named “DriveThru.Art,” and enabled artists to display their work on 18 panels measuring 33 feet wide by 16.5 feet high. The space used for the event is held in a warehouse that was once a metallurgical business.
“As it is an exhibition inside the car and at a time when there is nothing to do, an audience that is not a consumer of culture, may come here,” Luis Maluf told the Associated Press.
The trip around the warehouse takes about an hour, and guests are entertained through QR codes that give them access to audio files that provide more context to the pieces.
The panels consist of photographs, videos, graffiti and paintings that deal with social themes, such as representation of Black women and the movement to combat climate change.
All of the artwork was created during the pandemic, which has hit Brazil quite hard.
The country has had more than 2 million confirmed cases and more than 85,000 deaths.
The Amazonian indigenous tribes were especially vulnerable to the virus.
Tickets, which are $8, can be obtained on a website and the exhibit will be open until Aug. 9.
It’s open from 1-9pm, every day except for Monday and Tuesday.
“Art brings reflections, very important discussions, especially during this chaos that we are experiencing,” Maluf said. “The exhibition tries to bring a gesture of hope, but also issues that are happening now.”