Throughout the music industry, reggaeton has grown exponentially in recent years. But the success of the artists who are at the top is also due to the hard work behind the scenes, with marketing and communication strategies that go hand-in-hand with the catchy rhythm and its best exponents.

Santiago Duque is one of those currently responsible for the transformation and growth of the urban music scene. The Colombian is someone who leads, creates and designs innovative strategies every day in one of the most competitive worldwide industries. 

Duque is 27 years old and has already been in charge of projects that have made major waves in the urban genre. Mora, Arcangel, Lyanno, among others, are just some examples of the work of the young Colombian, who focuses on the artistic development of artists, seeking to expand their potential. 

As a marketing and promotion strategist, he makes the urban genre and Latin recognition grow every day, reaching the ears of more people. He has positioned many of the artists that today top the most played lists on Spotify. 

"Working on positioning our culture globally is definitely fulfilling a dream. Finding that more and more people understand the importance and influence of Latin music in the world keeps motivating me to this."

Duque is also behind the success of artists such as Jowell & Randy, Eladio Carrión, Arcangel, Mora and Lyanno.

Reggaeton is now one of the most talked about genres worldwide, and that is due not only to its exponents but also to the team behind each of it biggest names.