J Balvin, the famous Colombian reggaetonero, appeared on the TODAY Show on Friday, Aug. 27 to sing live and provide details surrounding his upcoming album, Jose. The album will be released on Sept. 10, 2021.
The four-time Latin Grammy winner said that the new album is a reflection of who he is.
"The concept of this album is me. It's my album. J Balvin is Jose. This is what I like and what I love to do," the artist told the audience on the TODAY Show.
In addition, the Colombian said he was "very proud to represent the Latino community or 'the Latino gang'" as he calls his fans. Today, J Balvin is one of the biggest names in urban music along with Daddy Yankee and Bad Bunny, with whom he mentioned they have a good friendship and although they are not necessarily close, they have respect for each other and collaborate to elevate their culture through reggaeton.
"This is just the beginning for reggaeton," said J Balvin, referring to the power the genre has gained not only in Latin America, but around the world. "If you go to Italy you hear this music. We are all over the world," he said.
J Balvin also had time to thank the public that has been with him throughout his musical career, and that even amid the pause the music industry took because of the pandemic they are still waiting to see him in concert again.
"I'm a fan of my fans," he said, because before, the fans were waiting to see him on stage, but with everything that has happened, he is now the one looking forward to seeing his audience again.
During his performance, J Balvin sang hits "In Da Getto," "Qué más pues?" and "Qué locura" at TODAY Plaza in New York. He also took the opportunity to premiere his new song "Perra," which he recorded with Dominican rapper Tokischa. The music video for the new single will be released soon, according an announcement the artist made on Instagram.
Although J Balvin has collaborated with big stars like Justin Bieber, Beyonce, Maroon 5 and Ariana Grande, he still dreams of going further and being able to one day sing a duet with Drake, The Weeknd and Rihanna.
The title of the new album refers to the singer's first name, which is José Álvaro Osorio Balvin. In the image that will adorn the album's cover, he can be seen wearing colorful glasses with the phrase 'Happy to see you.'
'Jose', which is already available for pre-order, is the Colombian’s fifth album after Colores (2020), Oasis (2019), Vibras (2018), Energía (2016) and La familia (2013).
Balvin in Fortnite
J Balvin also recently arrived on Fortnite Battle Royale with some accessories for players. It is part of Season 7 of the Fortnite Battle Pass, Chapter 2.
The J Balvin lot includes the J Balvin skin, the Real backpacker accessory, the Real pickup tool, the Balvin Tabla delta wing and the In Da Party gesture, all for a value of 2.400 paVos, virtual currency of this game that is approximately at $10 per 1.000 paVos.