#SmearForSmear against Cervical Cancer
For some time now, organizations and associations, especially from the health sector, have found social networks to be the best means not only for fund raising, but also to create awareness and let the world know the everyday reality faced by billions of people who are ill. A capacity to make initiatives and campaigns go viral, which is proven every month of November by one of its pioneers: “movember” – that movement that invades the network (and the streets) with “moustaches” seeking to raise funds for the fight against prostate and testicular cancer--; and which last summer reached record levels along with the “Ice Bucket Challenge”, thanks to which the ALS Association raised over 21 million US dollars. Now, it is #smearforsmear ‘s turn; the campaign that, partnering with Jo’s Cervical Cancer Trust, intends to call attention to cervical cancer.
Recognizing the participants and joining the UK-born initiative, and that has taken over Instagram, is simple: you just have to upload a selfie with smeared lipstick. The objective is also clear: create awareness among women, especially the youngest, of the importance of having regular gynecological checkups to prevent this type of cancer of which around 12,900 new cases will be diagnosed in the country, in 2015 alone and that will claim the lives of nearly 4,100 women, according to that foreseen by the American Cancer Society
By population, and according to the statistic published by the American Cancer Society on its webpage, Latinas are the group most prone to suffering from cervical cancer, followed by African American, Asian, Pacific Island and white woman. While native Americans and those from Alaska have a lower risk. As for the age range, the majority of cases occur in woman between the ages of 20 and 50; however, the ACS warns that 15 percent of those cases diagnosed affect woman over 65 years old, thus highlighting the importance of performing this early prevention and diagnosis test, known as the Pap Smear (Pap Test), at any age.