Vico C: Netflix revives "he who had died"
The film of the urban hip hop legend available now reminds us that years later Vico C is still making hits and continues the "boquete pa' tu techo."
Originally released in 2017, the biopic of Vico C, the famous social standard-bearer of urban music, is now back on Netflix for a wider audience.
It is also sweeping Latin America, especially in Colombia, where it is one of the most watched films on the platform.
Vico C, the life of the philosopher is a biographical and musical piece in which the son of the protagonist, Luis Armando Lozada Jr., plays his own father in a career that rose from poverty to international success; including all the problems he had with drugs and faith.
It is a Puerto Rican film directed by Eduardo Ortiz and produced by PiñolyWood Studios. Halfway between comedy and drama, it addresses both the philosopher's Christianity and the very facet that earned him his nickname by addressing social issues in urban music.
The director has worked on comedies before (Los Domirriqueños, 2015; Qué Joyitas!, 2011) and similarities can be found with other films about urban music legends such as Héctor el Father: You' ll Know the Truth (2018) and Talento de barrio (2008) — about Daddy Yankee.
Vico C or "El Filósofo" were artistic names of Luis Armando Lozado Cruz (1971) as rapper, singer and composer who is considered the father of reggaeton. At least he was the one who made, album by album, the mutation of raw rap and roots reggae into the urban style that everyone knows now. Some of his best known songs include "Bomba para afincar," "Y Boquete Pa'Tu Techo," or "Aquel que había muerto."
Vico was born in New York, but at the age of five, moved with his family back to San Juan, Puerto Rico. In the eighties, "Rapper's Delight" was playing on the radio and Vico and his producer, DJ Negro, were selling cassettes from by hand. That was, until he was able to champion Puerto Rican adolescent youth.
In 1990, he released his first professional production, La recta final, influenced by Run DMC and Sugar Hill. His 2001 album, Emboscada, was pure reggaeton and won him a Latin Grammy.
As he explained in an interview for the BBC: "I started doing hip hop in Spanish and reggaeton was something that came along the way. It was a fusion of things and they called it reggaeton; but it wasn't what I started with. Reggaeton was something that was incorporated into the urban genre."
In general terms, the project is part of Netflix's desire to penetrate the Latin continent by supporting small projects and buying big hits from different countries, as in the case of the Puerto Rican film.
The streaming giant's interest in urban music is also clear: not only does it have several series dedicated to the evolution of rap to the current post-trap and reggaeton scene, but this month, along with the novelty of Vico C, it presented the biography of Notorious B.I.G.
It only remains to say how much the public will love a movie about Canserbero.