This year's Cyber Monday sales broke records, say reports
As the final figures for Cyber Monday 2015 begin to come to light, two tech giants released their reports on what both called the biggest online shopping day of the year.
Adobe Digital Index and IBM Watson Trend both published reports of sales figures, a breakdown of sales by platform and other statistics. Both reports showed an increase in spending from last year and highlighted the continuing trend of consumers shopping more frequently through their phones and tablets.
The data analysis arm of Adobe Systems Inc. called Cyber Monday 2015 the “largest online sales day in history.” They originally estimated spending would reach $3 billion, but early on Tuesday the company tweeted that it had surpassed the mark by reaching $3.07 billion, which they say shows a 16 percent increase from last year.
Along with spending, Adobe’s report also showed out-of-stock rates were over two times the normal rate. Out of 100 product views, 13 showed an out-of-stock message. Adobe called this an “all-time high.”
While IBM’s report does not give a total dollar amount for Monday’s online sales, it does say the company saw a 17.8 percent increase from 2014. When compared to this year’s Black Friday online sales, Cyber Monday outpaced it by 25.5 percent according to IBM’s report.
Both Adobe and IBM use anonymous data from retail websites across the country to predict and measure sales trends.
The two reports stressed the foothold that mobile platforms, such as smartphones and tablets, have had in recent years during the online shopping day. IBM said mobile shopping reached “record highs for both traffic and sales.” Adobe’s report showed mobile sales accounted for over $514 million in sales ($313 million from smartphones alone).
Adobe also added the sales holiday seemed to show more “positive social sentiment” than Black Friday on social media. According to the report, 56 percent of social media showed feelings of “joy or admiration” for Cyber Monday as opposed to 40 percent for Black Friday.