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[OP-ED]: A Latino health-outreach program is a reminder that it’s all in the name

 02/14/2017 - 14:21
A decade ago, the hot medical news was the emerging use of “promotoras” -- Spanish-speaking Latina community volunteers who worked with medical organizations to coordinate health outreach activities in their neighborhoods -- as a cutting-edge tactic to produce better outcomes in predominantly Mexican populations suffering from obesity, diabetes and other ailments.

If culture can be used as a currency to understand and serve a community, it can also be a trap, if the culture is painted with too broad a brush. We think we “know” the so-called Hispanic community -- generalizing to certain tropes about language, love of family, deference to authority figures, etc. -- and we rarely stop to question whether our initial assessments still hold true.

Plain Text Author: 
Esther Cepeda

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