J Balvin

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Spanish singer Rosalia (R) poses with Colombian singer J Balvin (L) at the YouTube Music: Latin Music Press Brunch in Las Vegas, Nevada, USA, 14 November 2018. They were preparing to attend the Latin GRAMMY Awards on 15 November. EPA-EFE

Latin music’s recent success comes down to many factors. 2018 was its biggest year yet, with this year looking even more promising.