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Senior Corporate Media Specialist

Senior Corporate Media Specialist
AmeriHealth Caritas
Philadelphia, PA
Job Description

The primary purpose of the job is to :

  • Primarily responsible for supporting media relations strategies and messaging that serve to protect and advance the reputation of ACFC with a variety of external constituencies.
  • Working with regional manager, media relations, help identify and develop opportunities to raise the profile of AmeriHealth Caritas brands with target audiences in mainstream and trade media
  • Monitor target publications to identify the interests of journalists and AmeriHealth Caritas alignment with key propositions and messages
  • Maintain a database of press coverage
  • Regularly pitch – and successfully place – positive stories about ACFC and its LOBs
  • Develop relationships with media and handle media outreach strategies for optimal results
  • Assist in the development of press releases, FAQs, talking points, media statements, fact sheets, backgrounders, opeds, and bylines
  • Monitor industry for issues that may impact the company or its line of business
  • Assist in the development of issues management statements, talking points and Q and A, as needed
  • Develop and execute media strategies for special events/ community relations

 

Qualifications:

  • Bachelor’s Degree in communications, journalism, or similar field. Ability to develop well written, clear and compelling copy quickly. Strong critical thinking skills, can anticipate media questions and craft e ective messaging. Familiarity with social media. Strong pitching skills, demonstrated success making media placements.
  • Demonstrated success building relationships with reporters.
  • Excellent researching, writing, editing, and proofreading skills.
Wed, 07/18/2018 - 2:54pm -- bryantw

The primary purpose of the job is to :

  • Primarily responsible for supporting media relations strategies and messaging that serve to protect and advance the reputation of ACFC with a variety of external constituencies.
  • Working with regional manager, media relations, help identify and develop opportunities to raise the profile of AmeriHealth Caritas brands with target audiences in mainstream and trade media
  • Monitor target publications to identify the interests of journalists and AmeriHealth Caritas alignment with key propositions and messages
  • Maintain a database of press coverage
  • Regularly pitch – and successfully place – positive stories about ACFC and its LOBs
  • Develop relationships with media and handle media outreach strategies for optimal results
  • Assist in the development of press releases, FAQs, talking points, media statements, fact sheets, backgrounders, opeds, and bylines
  • Monitor industry for issues that may impact the company or its line of business
  • Assist in the development of issues management statements, talking points and Q and A, as needed
  • Develop and execute media strategies for special events/ community relations

 

Qualifications:

  • Bachelor’s Degree in communications, journalism, or similar field. Ability to develop well written, clear and compelling copy quickly. Strong critical thinking skills, can anticipate media questions and craft e ective messaging. Familiarity with social media. Strong pitching skills, demonstrated success making media placements.
  • Demonstrated success building relationships with reporters.
  • Excellent researching, writing, editing, and proofreading skills.
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Job Location: 
Philadelphia, PA