A new campaign launched Thursday at City Hall encourages Philadelphians to vote on May 19 in favor of a charter amendment that would require all municipal offices and agencies to develop and carry out Language Access Plans.

The amendment, which will be the third ballot question, is the result of a legislation introduced by Councilwoman Maria Quiñones Sánchez and approved by City Council.

Quiñones was accompanied by Jennifer Rodriguez, executive director of MOIMA, and other community organizations to present a new social media campaign that will encourage Philadelphians to vote #YesOn3 for #LanguageAccess during the primary election.

Members of communities that will be positively impacted if Philadelphians vote #YesOn3 also will share why the charter change means #PhillyGetsMe, or #PhillyMeEntiende.

If adopted by voters, the proposed charter amendment will ensure that uniform standards are followed by all city agencies, boards, and commissions in providing equal access to municipal services and civic engagement for Philadelphia's Limited English Proficient residents.

Newly covered agencies include the City Council and 'row offices' such as the City Commissioners, the District Attorney, the Board of Revision of Taxes, and the Sheriff.

The foreign-born population in Philadelphia has increased by more than 40,000 people over the last 15 years, and according to the campaign, approximately one in five Philadelphians speaks a language other than English at home.