Lionel Sosa, a chief advisor for several presidential campaigns including those of Reagan, George H.W. Bush and George W. Bush, visited the Union League in Philadelphia to discuss how his advertising agency set records with the Latino vote for GOP candidates as well as what makes a winning candidate and campaign.

Known as the founder of Sosa & Associates — now known as Bromley Communications — one of the top Latino and multicultural advertising agencies, Sosa has authored several books and continues to speak about campaigning across the country.