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Gentrification, Google style

A Google branch could gentrify a predominately Latino neighborhood in San Francisco, singlehandedly. 

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Google engineers will take over the building on the left that once housed a printing company in San Francisco's Mission District. (Photo from Google street view)

Google is singlehandedly gentrifying an entire neighborhood

The company announced plans to more into San Francisco's predominately working-class Latino Mission District, with the intent of providing an accessible location for workers to live in the city, reducing the commute that many make to Silicon Valley.

Google announced that it would fill a 35,000-square-foot building with about 200 employees. The site used to be home to a printing and newspaper company that went out of business.

Dia del Orgulla Indigena mural is in San Francisco's Mission District. (Photo by Precita Eyes Muralists)

Most tech companies operate in Silicon Valley, which can take up to an hour to get to for employees who live in the city where companies like Google provide transportation to employees through a bus system. The massive influx of startups has increased already high rent rates—and with that, evictions. 

San Francisco's Mission District has been gentrifying for decades. Census data shows that the Latino population in Mission District dropped 20 percent since 2000, as Google drove buses into the neighborhood to transport young tech employees to offices outside the city.

(Read about gentrification in Philadelphia)

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