“If this site were still loading, would you still be here?”

That’s how net neutrality advocates are trying to catch the attention of internet users across the United States on Sept. 10 through an online protest, with sites like Netflix, Mozilla, Kickstarter, Vimeo, Etsy and Wordpress at the front lines.

The sites are putting banners or full-page ads on their pages with the universal symbol of frustration — the loading circle — signifying a user’s experience if internet service providers (ISPs) require sites to pay for faster speeds. The campaign calls for users to contact their representatives and the FCC to support of net neutrality and regulate ISPs. Etsy, the marketplace for artists to sell their work, even called on users to make handmade net neutrality-themed crafts as art to be submitted as “comments” to the FCC.  

The FCC has been taking comments for months on new rules proposed in May that would allow ISPs to charge different rates for faster content delivery. The rules required transparency in terms of pricing and banned discrimination in the form of slowing down service. Critics argued that charging fees for faster delivery was a form of discrimination against sites with fewer assets.

Online protests have grown more popular since a 2012 online movement against the Stop Online Piracy Act (SOPA) censored and blacked-out entire web pages. Earlier this year, Mozilla and Google sponsored “The Day We Fight Back” protest against NSA surveillance. Wednesday’s protest is expected to be the largest of its kind since February.