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10 things we learned about the state of Latino news media

Pew Research Center released its annual State of the News Media report April 29, and with it, its Hispanic Media Fact Sheet.

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Pew Research Center released its annual State of the News Media report April 29, and with it, its Hispanic Media Fact Sheet. Here are 10 things we picked up from it:

  • Audiences for news programs on Univision fell between 3 and 14 percent in 2014. However, the news audience at Telemundo grew between 11 and 17 percent in 2014. 
  • Despite declining news program ratings, Univision’s total revenue grew 11 percent in 2014, from $2.6 billion to $2.9 billion. Telemundo’s revenues are not available for analysis, as its parent company, Comcast, does not provide network-specific revenues.
  • Among Univision’s 61 affiliate stations across the U.S., 39 air evening and late night news, according to Nielsen. Average evening viewership was roughly stable from 2013-2014, while late night viewership declined 5 percent to 1.8 million. 
  • Among the 30 local TV stations affiliated with Telemundo, morning viewership more than doubled in 2014, while early evening and late night newscasts saw double digit growth – 25 percent and 14 percent, respectively. 
  • Univision has an average of 6.7 million monthly web visits, nearly twice as Telemundo (3.2 million) according to comScore data from January 2015. In both cases mobile traffic leads desktop by wide margins.
  • Major long-standing Latino daily newspapers saw decreases in print circulation: Miami’s El Nuevo Herald lost 7 percent of its circulation from 2013 to 2014, Los Angeles’ La Opinion lost 10 percent and New York’s El Diario La Prensa lost 9 percent.
  • The total number of unique web visitors for the three major Latino dailies is low. Nevertheless, they follow the broader trend of more website traffic coming from mobile devices than from desktop computers.
  • Among 31 weekly newspapers, circulation grew 4 percent in 2014. About half (17) enjoyed increases, eight were either stable or did not have data, and six posted losses.
  • According to Kantar Media, advertising revenue among 41 Spanish-language papers fell 5 percent in 2014.
  • Among more than 500 Spanish-language radio stations that exist in the United States, only 30 air news and talk programming. From 2013 to 2014, combined revenue for Spanish radio stations that air news was down 7 percent to about $900,000, according to BIA/Kelsey.
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