Is Univison Losing young Latino viewers to the Competition?
Univision, the nation’s largest Spanish-language media company, ended 2016 fighting to retain its audience against archrival Telemundo in the prime-time ratings race, according to Los Angeles Times.
New York-based Univision has lost more than 45% of its prime-time audience since 2013. And since July, Telemundo has been scoring more viewers aged 18 through 49, a critical social segment to attract advertisement. Changes in demographics and changes in TV consumption habits have contributes to the lower ratings.
Slumping prime-time ratings, stalled advertising revenue and boardroom tensions will be an obstacle for Univision, which has been preparing an IPO in Wall Street. President-elect Donald Trump promises of building a wall along the southern border and other anti-immigration policies could threaten the pipeline of some of Univision’s most loyal viewers: Mexican immigrants, reports the L.A Times. .
As reported in the L.A Times.