Get Hygge With It!
Kill the Hipster in you. Forget about your Hipster bars, your Hipster clothes, your hipster way of life. “Hygge” , Danish for coziness and good spirits, has been listed as a “word of the year” by both the Collins and Oxford dictionaries – alongside Brexit and Trumpism – in the lexicographers’ annual public-relations exercise. Christmas markets, wool socks, friendly hugs. Hygge is, then, a retreat, an escape, a turning-inwards. If its emergence as an element of national culture is often traced back to Denmark’s loss of territory – an embrace of the intimate smallness of newly sharp national borders –“a pulling-up of the drawbridge against the terror of the world.”. Read more about this new world trend in The Guardian.