Have you ever dreamt of becoming the star of a fashion campaign? You may not be a professional model, but don’t worry, you don’t need to be one to become the face of Marc by Marc Jacobs fall-winter 2015 campaign.

Designer Marc Jacobs has launched his new #castmemarc initiative. The social media casting call allows followers to participate in its famous campaigns.  Entering is very easy. You just have to post a picture of yourself on Instagram or Twitter, preferably with your friends — this season the label is looking for groups — and use the hashtag #castmemarc.

The casting period ends April 16 at 11:59 p.m. ET. The selected models will participate in a photoshoot which will take place in New York City in October.