Mexican national soccer team launches campaign to promote tolerance
Called “Abrazados por el Fútbol”, this new campaign from the Mexican national soccer team is an effort to fight against a less-than-savory chant commonly heard in El Tri’s games.
Though the campaign does not out right address the issue, Fusion reports that an employee of the Mexican Soccer Federation confirmed that the campaign is an effort to get the chant Mexican fans yell when the opposing team’s goalie goes in to clear the ball.
FIFA fined the Mexican Soccer Federation, along with Argentina, Chile, Peru and Uruguay earlier this year “for unsporting conduct of fans in relation to insulting and discriminatory chants” during games for 2018 World Cup Qualifying.
Mexico was also called into question during the 2014 World Cup in Brazil for the use of the chant. Some have called on FIFA to use stricter measures of punishment if the fans continue to use the chant.
The campaign in Mexico calls on fans to recognize their participation in a “large soccer family” and calls on them to be respectful of all who love the game.
The video features prominent Mexican soccer players including Héctor Herrera and Javier “Chicharito” Hernández.