Latino consumers are expected to be a key driver in boosting pet ownership rates, according to Pet Population and Ownership Trends.

“Changes in the population of dog owners have begun to mirror shifts in the U.S. population as a whole,” said Packaged Facts research director David Sprinkle. “Dog owners remain predominantly non-Hispanic white, but growth in the population of dog owners is coming mostly from Latinos, Asians and other multicultural population segments.”

Between 2004 and 2014, the number of Latino dog owners grew from 7 million to 13 million.

Latinos accounted for 36 percent of the growth in the number of dog owners.