Environmentalists protest Legos — with Legos
Photo from Greenpeace through Twitter
A long-time partnership between two Dutch companies — popular toy block producer, Lego, and oil company, Shell — is being called into question by environmentalists.
Photo from Greenpeace through Twitter
A long-time partnership between two Dutch companies — popular toy block producer, Lego, and oil company, Shell — is being called into question by environmentalists.
Greenpeace has not taken issue with the toy bricks themselves, which are made with crude oil. In fact, the group is using the toys as a means of protest against Lego's partnership with Shell and the oil company's delayed plans to drill in the Arctic off the coast of Alaska. According to environmentalists, drilling would affect marine life and contribute to global climate change.
So the group staged Lego protests.
Even a police kettle can't stop these tiny activists from carrying on their protest. http://t.co/OtRiUObpXapic.twitter.com/TrgdnrT9tv
— Greenpeace UK (@GreenpeaceUK) July 1, 2014
LEGO people letting it all hang out in a bid to stop a losing streak in the Arctic http://t.co/OtRiUObpXa #BlockShellpic.twitter.com/31xia0EwsY
— Greenpeace UK (@GreenpeaceUK) July 1, 2014
A #CriticalMass of LEGO protesters has displayed a banner at Piccadilly Circus #BlockShellhttp://t.co/OtRiUObpXapic.twitter.com/WTQblIPPAd
— Greenpeace UK (@GreenpeaceUK) July 1, 2014
Help these tiny protesters get their message heard: sign to tell @LEGO_Group to dump @Shell ➨ http://t.co/hNeK9GU30f pic.twitter.com/W8uY9im3r9
— Greenpeace (@Greenpeace) July 1, 2014
Shell and Lego have been selling toys bearing the oil brand’s logo since last year, resuming a 50-year-old partnership and a strategy employed in the early 1990s. But environmental group Greenpeace is just now protesting the partnership based on the single issue of Arctic drilling.
The advertising agency representing the partnership between Lego and Shell, which also includes Ferrari, estimated that the deal is worth $116 million.
LEAVE A COMMENT:
Join the discussion! Leave a comment.