Latina, entrepreneurial and into tech
Don’t tell Deldep Medina there aren’t any Latinas in tech. As president of the California-based Latino Startup Alliance, she’s grown an online community of 1,200 of them.
The Alliance cultivates U.S. Latino-led technology startup ventures and brings together a network of entrepreneurs, investors, innovators and mentors.
“Our members are tech savvy, motivated and resourceful,” Medina says. “They are leaders in their communities. Our main goal is to give them the resources they need to
become tech leaders. In the process they will grow, connect and diversify tech as an offshoot.”
And that, says the founder and CEO of Avión Ventures — a Latina-focused accelerator for mobile platforms — is only the beginning.
Medina has joined with Francesca Escoto-Zavala — a web developer and founder of The Innovation Lab — to fuel innovation nationwide, and make tech entrepreneurship a priority in the Latina community. To that end, they are taking a Latina Startup Tour on the road, with the support of the Kapor Center for Social Impact, and hitting eight cities in 2014: San Francisco and Oakland in August; Tampa in September; Boston and Santa Maria (Calif.) in October; Austin and San Antonio in November, and Los Angeles in December.
Their aim? To train at least 800 women entrepreneurs and facilitate the launch of 800 tech businesses as a consequence of the tour.
At the same time, Medina and Escoto-Zavala want established tech companies to understand that Latinas are already engaged in tech entrepreneurship even when they are not, as Escoto-Zavala says, “funded accordingly, represented accordingly, nor promoted accordingly.”